M+E Connections
Barbie and Adobe Firefly Generative AI: Bringing Magic to Mattel’s Packaging
Story Highlights
It’s hard to believe, but Barbie just celebrated her 65th anniversary.
Over these six decades, Barbie has been breaking down barriers and engaging generations through storytelling. As the “most diverse doll line on the market”, Barbie is continuing to inspire young children to be confident, daring, brave and legendary – shaping their own future.
For many loyal customers, the story often begins on the store shelf, even before she’s left the box. Barbie’s packaging, carefully crafted to spur the imagination, has become an integral part of the overall experience.
