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INSP Television Network Selects Whip Media FASTrack for Key Viewership and Revenue Insights
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Whip Media announced that INSP Television Network, the recognized leader in classic western programming, has become the latest company to partner with Whip Media FASTrack, to implement a dedicated FAST channel and AVOD reporting solution.
Whip Media FASTrack will assist INSP in managing detailed reporting for Imagicomm Entertainment, the network’s original content distribution arm. FASTrack will provide greater visibility into viewership and revenue data for acquired and original TV series, movies and docudramas on AVOD platforms and Cowboy Way Channel. Additionally, it enables Imagicomm Entertainment to gauge content performance accurately and efficiently in a centralized, actionable view.
“INSP and Imagicomm Entertainment have been leaders in providing a trusted viewing experience and family-friendly media environment,” said Vince Muscarella, Whip Media Vice President of Sales. “By leveraging Whip Media’s trailblazing FASTrack solution, Imagicomm Entertainment will gain visibility into the FAST and AVOD content that best connects with millions of viewers, while automating key financial activities and allowing their brands to focus on distribution and viewership growth. Our team couldn’t be more excited to have INSP as a partner.”
Jonathan Collins, GM & VP of Digital Distribution at Imagicomm Entertainment, agrees. “Our FAST channel and AVOD viewing are experiencing rapid growth, especially as audience engagement with existing content increases and the popularity of Western programming continues to surge. For us, Whip Media’s FASTrack is automating as much as 60% of the current manual workload, saving both time and money. Partnering with the right subject matter experts in the FAST space was critical to our decision in choosing Whip Media.”
