M+E Connections

Brightspot offers a guide to SEO and content leadership, Fortinet charts security strategies for high growth companies, and SAP hosts its annual Sapphire event.

Here’s what the MESA community has planned the week of June 3-7, according to MESA’s global member e-calendar.

Tuesday:

• SAP hosts its annual Sapphire event, running Tuesday-Wednesday. This free immersive digital experience lets you engage from anywhere in the world. With live moments and interactions, plus on-demand content tailored to your business needs, you’ll be inspired to reshape your business and take on the future.

• Wasabi presents “Win with Wasabi: Drive Growth and Margin.” This insightful webinar is designed to empower managed service providers (MSPs) with innovative strategies for winning new customers and securing existing ones. Discover how to set your business apart with compelling, predictable, and highly competitive pricing against hyperscalers and other MSPs managing their own on-prem S3 object storage.

• Brightspot presents “Guide to SEO & Content Leadership: How to Secure the Top Spot in SERPs.” Today’s highly competitive SEO landscape pushes you to act fast. As it evolves every day, creating an evergreen content creation process is not for the faint of heart. While you need to ensure content quality at all times, you also need to make sure your content is SEO-friendly, compliant with Google’s updates, and performs well. But how do you balance SEO, quality, and performance to maintain your top position in SERPs? Join Brightspot experts as they guide you through the most important factors to secure that top leadership spot and how to maintain it.

• Box offers up “Unlocking value with Box Hubs.” Coinciding with the beta launch of Box Hubs are running two community roundtables across different time zones, featuring Box product experts. Join Tyan Hynes, Box Group Product Manager, Search, Laryssa Polika-Engle, Product Marketing, Steve Chiou and other Box experts, and your peers in live sessions exploring use cases for Box Hubs.

• Wasabi presents “Easily and Securely Manage 1 Petabyte of Cloud Storage with One Finger.” Securely managing petabytes of cloud storage, as part of a hybrid cloud architecture, has never been easier, with the right tools. In this session we will discuss the challenges and solutions for securely managing petabytes of cloud storage, at scale, for enterprise small and large. Starting with the right approach, petabytes of cloud storage, shared across an unlimited number of applications, users, and divisions, can be easily monitored, measured, and accounted for. In addition to a simplified approach to management, a defense-in-depth approach to data security can also be implemented and maintained, using the right features.

Wednesday:

• MicroStrategy lines up “Best of World 2024: Getting to Know Auto.” If you’re looking to quickly get up to speed on Gen AI for analytics, understanding prompt engineering, and crafting personal bots or AI assistants, this session is for you! Join us for an exclusive deep dive into the essentials of bot authoring, best practices, and how to discern when to utilize Auto Answers versus Bots for varying analytical needs. Learn about the art of prompt engineering and its pivotal role in enhancing communication with AI. Gain insights to elevate your skills, whether you’re a seasoned developer or new to the field. Don’t miss your chance to unlock the full potential of bot authoring!

• Fortinet hosts “Discussion with IDC Analyst: Realities and Trends Influencing Cloud Security.” Key insights on how to protect assets in the cloud. Cloud computing offers a number of benefits. However, it also introduces security challenges. Join for an eye-opening discussion on the challenges of cloud security, key considerations when evaluating solutions, and how to future-proof security purchases. Attendees will also get access to a cloud architecture white paper and a hands-on virtual workshop on deploying and configuring cloud firewalls.

• Perforce presents “Simplify Compliance with Integrated ALM and Static Analysis.” Across industries today, development teams are expected to work faster than ever, which makes adhering to stringent regulatory standards particularly challenging. To keep projects on track, it’s important for your development ecosystem to be streamlined and efficient, with built-in support for meeting compliance standards. Together, application lifecycle management and static analysis solutions by Perforce offer the scalable DevOps solution your team needs to efficiently manage requirements, ensure traceability, and enforce coding standards. Get an overview and demo of Helix ALM, Helix QAC, and Klocwork from Steve Howard and Gerhard Krüger, Product Directors for Perforce ALM and Static Analysis solutions, respectively.

Thursday:

• Synamedia hosts “Demystifying Addressable TV Advertising – Episode 6: Incorporating CTV into Your Addressable Advertising Solution.” The Demystifying… webinar series keeps moving forward as we tackle the topic of Connected TV (CTV) advertising with special guests representing both the publishing and agency sides of the business. CTV advertising as a category has evolved quickly over the last few years, as more content, inventory, viewers, and buyers have migrated to streaming channels. We will break it all down for you so you can understand how CTV plays a critical role in addressable advertising.