M+E Connections
In-Vehicle Entertainment Must Evolve as it Continues to Cross Formats
Story Highlights
As the vehicle increasingly plays a role as a third space for consumers — and as more and more EV owners spend time on their journeys charging their vehicles — it comes as no surprise that in-vehicle entertainment is important to car owners, especially those 44 and under, as confirmed by recent consumer surveys fielded by Xperi.
That is great news for automakers who are focusing increasingly on the dashboard, as they look to leverage vehicle cockpit features to increase consumers’ likelihood to purchase their vehicle brand. For example, watching video in-vehicle — a capability that consumers say would influence their vehicle purchase decision — is up 25% year over year, and over 50% want screens in both the front and rear of their vehicles.
As consumers raise their hands to ask for an even greater variety of entertainment options in the vehicle, and what is offered in the dashboard crosses more formats — from video to gaming — it is important to remember that consumers want a ‘better’ entertainment experience, and those car companies that can deliver will win the battle for these customers
