M+E Europe

By , M+E Europe May 10, 2024

How Amazon Prime Video in the UK is Optimising Revenue From Ads and Subscriptions

In early 2024, Amazon announced the roll-out of ads for all existing Prime Video users, who had previously enjoyed the streaming service ad-free. Moreover, on February 5th, along with the roll-out of ads, Amazon began to offer existing subscribers in the UK a new ad-free tier for an extra £2.99/month.

So while other subscription video-on-demand services have rolled out cheaper ad-supported tiers in the last year, Amazon’s UK launch stands out by making the ad-tier the default option for existing subscribers, with a price increase for any users wanting an ad-free experience.

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