M+E Daily

Nitin Chawla, head of finance, strategy, and operations at Warner Bros. Discovery, is set to offer the opening keynote of the Entertainment Evolution Symposium (EES), co-located with the Hollywood Innovation & Transformation Summit (HITS), being held May 22 at the Skirball Cultural Center in Los Angeles.

Chawla’s presentation, “AI in the Age of Media Disruption,” offers a glimpse into the mind of an entertainment industry CFO, with insights into the secrets of AI’s game-changing impact on every aspect of the business. From safeguarding intellectual property to nurturing talent relationships and optimizing production and marketing, experience firsthand how AI transforms the industry landscape.

Attendees of EES at HITS Spring are in for a captivating journey where finance meets innovation and will discover how AI revolutionizes entertainment finance while unleashing unparalleled creativity and growth potential.

Also on the program at HITS Spring is “Advances in AI for Marketing: Speed and Efficiency.”

Unlock the potential of AI-driven marketing with a focus on speed and efficiency. Explore how AI tools supercharge marketing efforts, delivering rapid insights, and optimizing campaigns with unmatched precision. This discussion delves into the future of marketing, where AI-driven strategies propel brands to new heights of success at unprecedented speeds.

Claudio Ludovisi, assistant dean, marketing, strategy, and corporate relations, at the Pepperdine Graziadio School of Business, will lead the discussion with Frederick Vallaeys, CEO Optmyzr.

The pace of the constant innovations and transformations in media and entertainment, across all aspects of content creation and distribution, from advanced workflows to evolving industry technology requirements, can be a challenge for even the most tech-savvy among us. 

This year’s HITS will again address artificial intelligence but through the lens of our global entertainment supply chain.

Since the start of HITS in 2010 we have focused this community on the increased use of platforms and APIs to provide a more fluid interface for the “other” AI (automation and integration)!

This year’s HITS is co-located with EES and Women in Technology: Hollywood. EES is the annual gathering of industry innovators and thought leaders, all discussing the use of data to effectively blend physical and digital experiences across the global entertainment ecosystem. WiTH brings their community’s leadership vision to the main stage at HITS to update their community in the Spring while on the way to their SoCal Women’s Leadership Summit in the fall.

HITS Spring is presented by Box, with sponsorship by Fortinet, SHIB, AMD, Brightspot, Grant Thornton, MicroStrategy, the Trusted Partner Network, the Content Delivery & Security Association (CDSA) and EIDR, and is produced by MESA in partnership with the Pepperdine Graziadio School of Business.

To register, click here.