Virtual Production

AI tools could help filmmakers overcome some of the current limitations in virtual production, contributing to an expected boost of the sector.... More

Mediapro is set to inaugurate a new virtual production studio in Manhattan, New York, in a project within the framework of the group’s strategic plan to equip all its production ... More

Orbital Studios leverages cutting-edge technology to create dynamic virtual environments that blend with real-world performance. Working with producers, cinematographers, directors... More

Full, 360-degree virtual production stages are now popping up around the planet, promising a new world of in-camera shooting, virtual location capture, and an end to green screen. ... More

The online gaming platform will allow ads to be shown to users ages 13 and up. Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users.... More

Even though the film and television production industry is facing a slowdown, virtual production capabilities continue to evolve, creating investment opportunities for studios as c... More

A study by Accenture revealed that consumers are struggling to find entertainment in the media, who will have to reinvent themselves to adapt to the new context.... More

One of the things that Sony’s massive stand at NAB showcases is the sheer amount of things it does and does well, with virtual production a good example.... More

WWE has opened a new 30,040 square foot, state-of-the-art production facility equipped with five studios, and a cutting-edge virtual production stage. The stage has been built in c... More

The new studio boasts state-of-the-art virtual production tools, including Hong Kong’s largest Samsung microLED display, technology from virtual production specialist Disguise, a... More

Virtual Reality has transformed gaming from mere screen interaction to immersive experiences that blur the lines between reality and the digital realm. With VR, players dive into t... More

RedShark traveled to Oslo to attend a virtual production workshop hosted by the Norwegian Film School. We got to go on set to see how the professionals work with the students to us... More

Virtual reality and immersive content have, for the best part of a decade, remained largely within the province of gamers and exhibition attendees. But there are changes afoot that... More

From quantum computing and AI-accelerated hardware to real-time ray tracing and AI-driven automation, the tools at the disposal of VFX artists and studios are poised to create visu... More

The "extended reality" market is projected to be a $10.3 billion industry in 2024. To prepare students for it, a new Virtual Production Institute will be part of the Texas A&M Scho... More

Recent innovations in live on-set virtual production (OSVP) have gone a long way toward addressing concerns about workforce skillsets and costs fueling producers’ lingering resis... More

Feeding new technology into a pipeline while a project is in production is a high-wire adventure, whether the production is visual effects for a live-action film, an animated featu... More

Technological advances in the VFX/animation industry don’t look to slow down anytime soon, despite difficult-to-predict economic adjustments up or down in 2024.... More

VP’s rapid evolution can help brands break new ground without breaking the budget.... More

NYU Tisch School of the Arts has teamed up with Industry City to announce the completion of the Martin Scorsese Virtual Production Center. The world-class facility will give next g... More