Games/Interactive
A Closer Look at Amazon MGM Studios’ Virtual Soundstage, Revolutionizing Movies and TV Shows Through the Power of AWS
On the southwest corner of the Amazon MGM Studios lot in Culver City, California, there’s a door that will transport you anywhere in the universe—from a sun-drenched stadium fi... More
EPAM Acquires Odysseus
EPAM Systems announced its acquisition of Odysseus Data Services, Inc., a top health data analytics company. Odysseus will expand EPAM's ability to transform the life sciences valu... More
How a TikTok Ban Would Wreak Havoc on the Creator Economy (Forbes)
According to Goldman Sachs, the creator economy is a $250 billion industry (expected to double by 2027), with 92% of brands signaling an increase in their influencer marketing inve... More
Mobile Accounted for $90.4B of Global Games Revenue in 2023 (GamesIndustry)
Consumer spending experienced 2% decrease to $107 billion.... More
ICVR’s Lightfall Celebrates Nine Wins In the 45th Annual Telly Awards
ICVR announced that its animated short film Lightfall has received five gold, three silver and one bronze Telly’s in the 45th Annual Telly Awards in the following categories. (mo... More
Adobe Brings Firefly AI-powered Generative Remove to Lightroom (TechCrunch)
Adobe announced the addition of a Generative Remove feature for Lightroom. Built atop Firefly, the gen AI feature makes it possible to seamlessly edit objects out of photos. Adobe ... More
Primed for Success: A Localisation Case Study (Keywords Studios Blog)
An up-close look at how Keywords Studios helped build a client's entire Localisation workflow, preparing its maiden game release for a global audience.... More
Microsoft is Launching its Mobile Game Store in July (TechCrunch)
Microsoft will launch its own mobile game store in July, the company announced Thursday. Xbox president Sarah Bond shared that the company plans to bring its first-party portfolio,... More
NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV (Retail TouchPoints)
NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumer... More
Amazon Brings its ‘Amazon Live’ Shoppable Livestreams to Prime Video, Freevee (TechCrunch)
Amazon Live’s FAST channel will feature 24/7 programming from popular creators and celebrities, such as reality TV stars Lala Kent (“Vanderpump Rules”) and Paige DeSorbo (“... More
Video Game Characters Gained Terrain in Hollywood (Senal News)
According to Ampere Analysis, video games IP is driving ever-bigger hits, on the cusp of overtaking established comic-book franchises.... More
Optimizing Revenue Streams in Digital Gaming Through Scalable Rights (Qvest Blog)
There is a lot of passion in the digital gaming industry, both from the side of digital game publishers, who are excited about their creations, and the side of the fans who are loy... More
BBC Launches Wonder Chase Experience on Roblox (Broadcast)
The game centers on a “free, fun, vibrant world, featuring some of the biggest BBC shows like Match of the Day, Doctor Who, EastEnders, and The Next Step.” The BBC Wonder Chase... More
ICVR’s ‘Lightfall’ Recognized As a Webby Honoree for Technical Achievement
ICVR announced that Lightfall has been honored for Technical Achievement Category, Video - Performance & Craft in the 28th Annual Webby Awards. (more…)... More
Paramount+ Surprise Launches Video Game Adaptation ‘Ark: The Animated Series’ (TBI)
The series, based on the Studio Wildcard.video game Ark: Survival Evolved, launched unexpectedly on March 21 and will debut in all other Paramount+ international markets starting 1... More
An Intro to Audio Description: Enhancing Accessibility for Individuals with Vision Loss (VITAC Blog)
Audio description can be used to deliver more equitable content experiences to audience members with vision-related disabilities. Audio-described video content is more readily acce... More
Xperi: Connected Cars Offer New Ways for Radio to Stand Out (InsideRadio)
As in-car media options multiply almost daily, with video and gaming now joining audio in a widening menu, what should broadcast radio's strategy be? Xperi Senior VP of Broadcast R... More
Video Games Revenues Reached $54B in the U.S. (Senal News)
A new study revealed the US is the country that generated the most revenue in video games, followed by China, Japan, South Korea, and the UK.... More
Apple Highlights iPhone 15 Pro in Live-action Manga Film (Marketing Dive)
The latest for the tech giant’s ongoing “Shot on iPhone” campaign is a live-action adaptation of the manga series “Midnight.” The film, shot in the dark streets of Tokyo,... More
Why Riot Games is Betting Big on ‘Valorant’ with the VCT Team Capsules (Digiday)
Riot Games has expanded its revenue share offerings with esports teams in a bid to make competitive gaming profitable for all involved. The publisher is tapping into “Valorant,�... More