Games/Interactive

 

Vubiquity Gets Game (MCN)

Vubiquity said it’s entering the $32 billion PC gaming industry with a new subscription service that will be offered via an exclusive global distribution deal with Utomik. Under ... More

A-doh!-be: How Homer Chatted Live with ‘Simpsons’ Fans Thanks to Adobe Software (CNET)

The live animation was possible thanks to Adobe Character Animator, a feature in Adobe's After Effects CC software. Adobe gave Fox and "The Simpsons" team early access to the upcom... More

Games Have Left the Shadow of the Movie Business (GamesIndustry.biz)

Looking at a broader sweep of industry history, though, Disney's exit from game publishing feels like punctuation in a much longer sentence. It's not so many years since the entry ... More

Three Ways eSports can Become an Even Bigger Business (LA Times)

It's not yet clear how video game competitions, known as eSports, will take shape compared to traditional sports. Executives from leading eSports companies including streaming app ... More

Virtual Reality Nearly Overshadows Video at the NewFronts (AdAge)

All the plans may seem like overkill for an emerging medium that only a small slice of Americans have even sampled. But these VR and 360-video opportunities do have promise for mar... More

Mashable Launches 2 Series on Verizon’s Go90 (Variety)

Digital media and entertainment company Mashable has reached a deal with Verizon to distribute original video series on the telco’s Go90 mobile service. The ad-supported Go90 ser... More

Disney Infinity Shuttered as Disney Exits Game Publishing Biz (Engadget)

If you've been wondering about the lack of major updates on Disney Infinity, or why Apple said it won't update Infinity 3.0 on the Apple TV, now we all know why. Disney has formerl... More

Facebook Must Own Up to Being An Increasingly Powerful Media Outlet (Fortune)

It’s not surprising that Facebook wants to avoid seeing itself as a media outlet. After all, it is a private corporation controlled by its shareholders—primarily Mark Zuckerber... More

The eSports Industry is about to Boom, Advertisers Want In (CNBC)

Thanks to the growing number of people who consider themselves gamers and the expansion of digital media, the total worldwide market for eSports will reach $910 million in 2016, ac... More

YuMe’s Full-Stack Programmatic Video Marketplace Gains Momentum with New Partnership (MESA)

YuMe has announced that MUH-TAY-ZIK | HOF-FER, an award-winning, full-service advertising agency focused on strategic creative and media solutions for their stable of clients, has ... More

The New Media Frontier (Forbes)

For generations, the only way to watch a movie was by going to the local cinema. Then, starting in the 1920′s, Hollywood had a competitor with the invention of the television set... More

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR (Adweek)

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to... More

Study: VR’s ‘Tipping Point’ Still Years Away (MCN)

Though there is strong interest in and momentum behind the virtual reality market, the tipping point on mainstream adoption is still years away, Greenlight VR found in a new 10-yea... More

It’s a Jungle in Here: Movies Get Interactive (WSJ)

At a recent New York screening of Disney ’s new feature film “The Jungle Book,” moviegoers felt the wind in their hair as the man-cub Mowgli raced through the tropical underg... More

‘Angry Birds Action’ Game Uses Augmented Reality to Promote Movie, Brand Tie-Ins (Variety)

Rovio, the company behind hit mobile game “Angry Birds,” is set to release a new game ahead of the debut of “The Angry Bird Movie.” The game, “Angry Birds Action,” isn�... More

How Quickly Will Online Video Transition to VR? (VideoInk)

Why am I circling December 25th on my calendar? Because Christmas 2016 is judgment day for Virtual Reality. Many telltale signs point toward Christmas as being a make or break mome... More

Disney Steps Up Virtual Reality Production With Nokia Deal (Hollywood Reporter)

The Walt Disney Studios is stepping up its efforts in virtual reality production with a multi-year agreement with Nokia Technologies, through which Disney marketers and filmmakers ... More

NAB 2016: Virtual Reality Is Growing, and Investors Waiting Until It Matures (B&C)

In the first quarter of this year, investors and venture capitalists have pumped $300-$400 million into the virtual reality business, the same amount of money that was invested in ... More

Deluxe Officially Opens Virtual Reality Creative Services Unit (ETCentric)

Deluxe began as a film laboratory in the early 1900s. The company has gone through numerous transitions, and today is focused not just on traditional post services, but on those ri... More

NAB 2016: Prime Focus launches Amazon Optimizer (Rapid TV News)

Prime Focus Technologies (PFT) has announced the launch of Amazon Optimizer for its Operations Cloud module, part of PFT’s CLEAR Media ERP Suite. Amazon Optimizer aims to reduce ... More

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