Mobile

 

Why Brands Need to Invest in a Second-Screen Super Bowl Strategy (Adweek)

Whether you’re a big-time brand looking to amplify your Super Bowl ad or a smaller company looking to enter the fray, the second screen is a powerful opportunity to reach a highl... More

78% of People Have Made a Purchase Through a Smartphone (ARC)

Paying for stuff with your phone … turns out it’s not such a crazy idea after all. A new report said that 78% of people have made at least one purchase on a mobile device in th... More

Twitter’s New Explore Tab is All About Live Video (Variety)

Twitter started to roll out a new Explore tab in its mobile apps Thursday that takes the place of the existing Moments tab, deemphasizing what was once seen as a key initiative to ... More

NeuLion, Southern Conference Announce Multi-Year Extension of Partnership (MESA)

NeuLion today announced that it has extended its partnership with the Southern Conference, one of the nation's oldest and most historic intercollegiate athletics conferences, to co... More

YuMe Debuts New Mobile Vertical Video Ad Format

Digital video brand ad company YuMe has launched a new mobile vertical video ad format for brands and ad companies, a customizable offering that allows legacy video ads to fit more... More

Facebook Ending Live Video Payments (Recode)

Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network. Now numerous publishers tell Recode that Facebook is de... More

Is Watching a Movie on a Phone Really So Bad? (NY Times)

“People who watch movies on phones (especially if they think they can leave valid critical comments on imdb) should be shot,” the critic Anne Billson declared on Twitter in mid... More

How Slack is Capitalizing on the Podcasting Renaissance (The Drum)

Slack wants to grow its user base by creating quality editorial content that resonates with audiences which is why it has spent the last year establishing its brand in podcasting a... More

The 6 Big Shifts in Social Media in 2016 (MediaShift)

How the world heard about the major events of 2016 (dominated by the presidential election) and discussed them, not to mention how the newsmakers responded to them were all shaped,... More

Mobile Games Have 2.6 Billion Global Monthly Active Users (ARC)

Consumer interest in mobile games and other forms of interactive entertainment shows no sign of slowing down. A new report said that interactive entertainment generated $91 billion... More

Instagram is Gig-Goers’ Favorite Social App (IQ)

Instagram is American concertgoers’ social network of choice, with 83% of those active on social media at shows making use of the photo-sharing app – more than any other platfo... More

Slack Now Has Built-In Video Calling (Engadget)

Slack's quest to become a do-it-all chat app continues. The company is trotting out video calling support in the Mac, Windows and Chrome versions of its client, making it easy to s... More

AT&T Will Start Throttling Mobile Video Streams Starting Next Year (The Verge)

AT&T today announced a new feature for its data plans called Stream Saver that will effectively throttle mobile video streams starting sometime next year. Touted as a “free and c... More

China Is Now Apple’s Biggest Cash Cow for App Store Revenue (Variety)

China has dethroned the U.S. as Apple’s biggest source of app store revenue, according to a new report from app store intelligence outlet App Annie. Chinese consumers spent a rec... More

Apple and Google Browser Tweaks Could Boost Mobile Video (WSJ)

Get ready for more mobile video. Apple Inc. and Google made tweaks to their popular mobile web browsers recently to enable video content to play automatically in web pages, provide... More

USA Today Network to Cover Election on Facebook Live Amid Broader Push into Video (Digiday)

With less than two months to go until Election Day, Gannett-owned USA Today Network is taking to Facebook Live to provide on-the-ground coverage of key races across 11 different st... More

Death of the Hi-Fi? Majority of Online Music Listeners are Dancing to Their Phones (TechRadar)

Music fans are increasingly turning to their smartphones to listen to their favorite tunes, a new study has revealed. In a report from the International Federation of the Phonograp... More

Business, Government Mobile Users get 50% Faster Peak Speeds with Verizon LTE Advanced (MESA)

Verizon’s business and government mobile users will now benefit from 50 percent faster peak speeds in 461 cities from coast to coast with Verizon LTE Advanced, a technology that ... More

Pokémon Go Shows That The Smartphone Revolution Has Barely Begun (Forbes)

Pokémon GO might well be the “killer app” that sparks the rise of augmented reality apps. And, not only in gaming—but in every information intensive industry and function, i... More

Salesforce Will Only Support Nexus and Samsung Galaxy Phones to Avoid Android Fragmentation (Recode)

One of the big challenges for Android app developers is the fact that there are just so many different phones out there using a variety of versions of Google’s operating system. ... More

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