Analytics

 

AI Raises the Bar for Deep Skills in Jobs (AIM)

Until about 40 years ago, it was commonly estimated that skills had a 'half-life' of at least ten years before needing refreshment. Today, that figure stands at four years.... More

Generative AI: How to Move from Promises to Production (AIM)

What about the companies that don’t have data so naturally embedded in their culture? How can they join the GenAI party?... More

Dubformer’s Partnership Program: Scaling Dubbing Business with AI

Dubformer’s newest strategic partnership program allows dubbing businesses to leverage AI technology with expert guidance and training to thrive in the AI-powered market. (more&h... More

Slalom: Your Future Customer is a Machine

The concept of “machine customers” has emerged from an IoT afterthought to a customer segment demanding attention. These AI-driven entities are drastically altering the consume... More

Sales Forecasting: How AI and Data Analytics are Changing the Game (Forbes)

Sales organizations can obsess over number of interactions to try to measure and drive sales performance, but this generally results in more zero-value actions and less successful ... More

Netflix’s Latest Re-Design Aims to Simplify Your Homepage (The Verge)

Netflix is testing a big homepage re-design on its TV app. The new look replaces the static tiles containing the shows and movies you want to watch with boxes that extend as soon a... More

Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion In College Football Games (Next TV)

The new relationship makes FreeWheel Fox’s primary ad-serving partner and main monetization engine. Dynamic ad insertion will enable advertisers to better target campaigns, while... More

SAP: Powering the AI Revolution with New Learning, Certifications, and Simplified Access to Talent

AI is currently forcing the technology industry to undergo a paradigm shift, further accelerating the upheaval in business and society. We see AI embedded in tools we have been usi... More

Brightspot, Semji Bring Cutting-edge SEO Tools to Content Creators

With this integration, creators can manage their content in one place while making informed content decisions based on real-time monitoring and performance. This technology partner... More

IT Leaders’ AI Talent Needs Hinge on Reskilling (CIO)

Most organizations see the need to revamp their training programs to address AI skills shortages — an approach that delivers intangibles hiring can’t provide.... More

Nielsen: A Look at How CTV Reach and Viewership Trends Shift Across Generations

Advanced audience targeting has been around for a long time for many digital channels. But in today’s complex multichannel world, targeting one channel at a time doesn’t cut it... More

TiVo Celebrates 25th Birthday by Launching New Global TV Operating System (Forbes)

Independent media platform TiVo is 25 years old this year. Rather than just buy a cake to celebrate, though, TiVo has instead announced a huge expansion of its operation by launchi... More

Revolutionising cDVR – Slash cDVR Operational Costs (Synamedia Blog)

The surging demand for on-demand video content has propelled the popularity of cloud-based digital video recording (cDVR) solutions among both consumers expecting to record their f... More

How Business AI and Cloud ERP are Reshaping the Business Landscape (Forbes)

While each technology offers significant benefits, their true potential lies in working together. Think of BAI as a skilled data scientist and Cloud ERP as a meticulously organized... More

API Monetisation Strategies for Driving Revenue in the Telecom Industry (Amdocs Blog)

Evolving trends are not just reshaping how services are delivered and consumed but are also redefining what customers expect from their telecom providers.... More

Is the Ride Over? Getting Off the Carousel and Making CTV a Viewer-Centric Experience (Xperi Blog)

For many of us, TV was once a way to relax and unwind. Increasingly it is becoming its own source of stress, because it’s harder and harder to find something on TV that we want t... More

PBS to Provide Dynamic Local Audience Data to Member Stations

PBS has received a significant grant from the Corporation for Public Broadcasting to provide PBS Member Stations with Nielsen Local Dashboards, providing in-depth audience data. Th... More

Amazon Debuts New Streaming Video Ad Formats Ahead of Upfront Event

Before its debut presentation to ad buyers during the mid-May week of top-tier media and tech pitches, Amazon Ads is rolling out three new streaming video ad formats. The three new... More

Audible to Test Using Prime Video Data for Audiobook Recommendations (TechCrunch)

Amazon has historically operated audiobook marketplace Audible as a separate entity, unconnected to the retailer’s broader goals and ambitions. Today, that’s changing a bit wit... More

Leveraging Content IP: How to Uncover Demand for New Series, Spinoffs, and Reboots (Whip Media Blog)

In today’s fast-paced and ever-evolving entertainment landscape, the strategic management of IP and library content has become more crucial than ever for studios, networks, and s... More

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