Analytics

Businesses are starting to realise that data quality is worthy of more serious investment. 81 per cent believe good data is key to marketing success. And Experian found that 34 per... More

At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing strategies, a unique sou... More

Marketing to the masses, once the backbone of marketing methodology, has now become a distant memory, at least for forward-thinking organizations. Consumers have shown a clear pref... More

Do you listen to bands before they're famous? Are you a tastemaker? Spotify now has an online tool for the earliest of adopters. Found Them First is a microsite that lets Spotify u... More

In response to data that suggests over a third of TV viewers search online for advertised products shown during a commercial break, Suzuki sought to provide a seamless journey from... More

When Netflix decided to go into the entertainment-producing business by commissioning the streaming series “House of Cards,” there was a lot of data to be crunched before the f... More

AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisiti... More

Spotify's progress in sorting its library of 35 million songs can be traced back to The Echo Nest, a music intelligence company that was created within the MIT Media Lab a decade a... More

Nowadays, one doesn’t need to look very far to find companies using data analytics to adopt a more data-driven approach, whether to inform their marketing strategy or otherwise. ... More

Since 1990, IBM has been working with the United States Tennis Association to support the technological infrastructure of the U.S. Open. Back in the day, that meant generating scor... More

Emerging technological breakthroughs enter our consciousness promising a bright future, but more often than not they follow Gartner’s well plotted hype cycle – from the peak of... More

Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available as ... More

A new survey of 316 executives from large global companies, conducted by Forbes Insights and sponsored by Teradata in partnership with McKinsey, provides a fresh look at the state ... More

This year, by analyzing the streams of data, we can point out “moments of achievement,” in real-time, such as the player’s fastest serve during the tournament. Most fans migh... More

Big data does not change the relationship between data quality and decision outcomes. It underscores it. The elegance of analytics systems and processes lies not in the gathering,... More

Last Monday, Netflix released a developer preview of Falcor, a data-fetching library. Netflix uses Falcor to power its UIs across all platforms whether it's mobile, desktop, or TV ... More

Entertainment industry researcher Rentrak has formed an alliance with online ticket seller MovieTickets.com to co-develop data products for the movie and TV industries. Under the p... More

When 80,000 fans pack MetLife Stadium each time the Giants and the Jets play this season, they are unlikely to notice the 22 new radio receivers placed discreetly around the buildi... More

Brands know the importance of images or videos uploaded by fans and customers on social media. But for many, it’s like dying of thirst surrounded by the ocean. Relevant content m... More

Edge Up Sports is teaming up with IBM to create a new app powered by Watson that provides a one-stop shop for fantasy football managers to glean insight from NFL players' social me... More