Analytics

There’s a lot of ways companies are trying to store and analyze data today, but one of the most compelling involves graph analytics. MarkLogic, which supports a variant of the gr... More

The global travel sector is forecast to rise by 4.2% each year to become 10.3% of the total GDP by 2024, amounting to annual revenue of around $10 trillion – and big data is set ... More

Like Hunter Hayes reminds fans in his inspirational "Invisible" song, he's got a message for people who listen to his music on Spotify: You're not invisible. In fact, those streami... More

There has been much discussion on how analytics will be driving new revenue streams for content and communication service providers, in particular, how real-time data will fuel the... More

HP has revealed an updated version of its Vertica big data analytics platform in a bid to fulfil a data-oriented strategy that benefits businesses and non-data scientists. HP Verti... More

The marketing organizations of TV broadcasters, cable networks, operators and programmers have a responsibility that all marketers can relate to. They need to improve engagement, g... More

Research carried out by converged TV and video advertising software provider Videology has found that advertisers are increasingly using TV audience data better to inform their dig... More

With new devices such as Apple Watch and new virtual reality ventures like Project Morpheus, as well as new content-based functions being rolled out for Facebook, Spotify and Twitt... More

Instagram, the fastest growing social network of 2014, has long been the apple of every social media marketer's eye. As the social network of choice for teens, and with the knowled... More

The National Retail Federation reported only 47 percent of retailers are using insights from customer analytics to drive operational decisions. And to think ... the retail industry... More

Researchers at the University of Cambridge have linked musical taste to thinking style, with possible implications for how future algorithms might better tailor music recommendatio... More

Big data and analytics have been a hot topic within telecom circles for the past three years. However, it's only now that the analytics value proposition is emerging from the hype ... More

It includes pieces like Azure ML, the company’s cloud machine learning product, PowerBI, its data visualization tool and Azure Data Catalog, a service announced just last week de... More

One of the biggest knocks against mobile involves data and measurement. Digital buyers trained on cookies and conversions are at a loss in an app-based world. Persistent first-part... More

Despite being in prime situation to mine its customer’s data for even bigger profits, Apple steadfastly refuses to partake of the “data for discounts” model, raising the inev... More

If you have had your pulse on the comings and goings of the front office in sports, you almost certainly have heard about the use of data driven analysis to do player performance e... More

Digital ad dollars are on the rise. And so are marketers’ questions about what’s working. One major point of frustration for marketers in the digital age: measurement. Accordin... More

More and more decisions, from the music business to the sports field, are being delegated to data. But where does that leave our intuition?. The gift talent-spotting is mysterious,... More

Radio ratings determine how profitable different radio genres are, which in turn determines what commercial stations play and what options you have when you tune your radio. If rat... More

For music-data analysts and others, “discovery” is very important — the idea that listeners can be guided, through stated or anticipated preferences, toward music just slight... More