Exclusives

 

Metadata and Interactive Media Ads Take the Stage at Metadata Madness

March 03, 2016
Published in: Exclusives

By Chris Tribbey Metadata has become an absolutely crucial part of the media and entertainment ecosystem, and interactive advertising is no different. Why metadata is important i... More

Smart Content Panel: Internal Silos Can Communicate Better

February 12, 2016
Published in: Exclusives Smart Content

With the transition to digital for media and entertainment — home entertainment, TV broadcasting and even theatrical —multiple groups are all distributing the same content to s... More

Smart Content: It’s All About the Data

December 18, 2015
Published in: Exclusives Smart Screen Exclusive

Media content today is about more than pictures and sound. It’s also about the embedded intelligence that orchestrates the movements of those pictures and sounds as they travel t... More

M&E Journal: What is Smart Content? (And why should you care?)

February 02, 2015
Published in: Exclusives HITS HITS Exclusives M+E Daily M+E Exclusive Smart Content

By Guy Finley, Executive Director, MESA From M&E Journal Winter 2014-15 What is Smart Content and why should you care? This was the opening comment I posed to a recent asse... More

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