Measurement

Facebook announced today that it’s introducing a set of new features for publishers that will give them detailed audience metrics. Publishers will be able to view minutes viewed ... More

U.K. agencies are excited about the prospect of commercials during Facebook live streams, though questions around targeting and brand safety still linger. Facebook announced that t... More

The Internet of Things is very much about determining precise consumer location, and sensors such as beacons are helping that along more every day. There are now about 8 million se... More

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to sma... More

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns. The social/l... More

Nielsen unveiled its first findings on viewership of TV shows on streaming services on Wednesday, providing data about select programs to media partners at a conference in Las Vega... More

Whereas marketing was once a largely creative discipline, with data used primarily as support for the viability of concepts, today's marketing leaders are increasingly turning to a... More

Pity the advertiser looking to hook up with an influencer on YouTube, Facebook or other platforms. The marketer might be able to see generically how big the creator’s audience is... More

Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily u... More

Admiral, a performance marketing solution designed to help publishers reacquire and monetize audiences who use ad blockers, launched Monday with a $2.5 million seed round. Admir... More

The way we watch TV has changed dramatically in the last decade. With Netflix, Hulu, network streaming apps, and on-demand options, more audiences participate in time-shifted viewi... More

As consumers’ media time has fragmented across a smorgasbord of different devices, comScore is amongst the agencies racing to catch up, by allowing media companies and advertiser... More

Canada could be on the way towards a notable world first in advanced advertising – a set-top box audience measurement system that combines the data from multiple Pay TV operators... More

Two companies are competing to be the first to fully and accurately measure who's watching TV in a digital world. Nielsen has long been the gold standard for TV ratings, but it's n... More

Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices. The company announced a... More

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a ... More

Most clients and partners, trade associations and agencies are aware of digital ad fraud by now. And some have deployed fraud and bot detection services to measure it. But beyond k... More

Online publishers have a problem. They are unable to provide the transparency that the industry wants. According to Google, around half of all digital ads served up by supply platf... More

Social measurement as it relates to TV viewing is a tricky proposition. Does social chatter around a show result in higher ratings for that show? Should measurement begin two hours... More

The TV industry has long argued that reports of huge audiences for Facebook and YouTube don't tell the whole story. Now a TV trade group is proposing metrics that it says would put... More