Smart News Headlines
CMO Success, Stage by Stage (MIT Sloan)
For chief marketing officer success, focus on helping them attain the right skill set at the right corporate growth stage.... More
AI Raises the Bar for Deep Skills in Jobs (AIM)
Until about 40 years ago, it was commonly estimated that skills had a 'half-life' of at least ten years before needing refreshment. Today, that figure stands at four years.... More
Looking at the Impact of AI on the Ad Tech Industry (The Drum)
The rise of artificial intelligence has rapidly transformed many industries. Its impact on the ad tech space has been profound, changing how quickly, accurately, and effectively ma... More
What’s Driving Revenue in the Creator Economy (NAB Amplify)
Although sponsored content remains the top revenue stream (followed by ad revenue sharing and creator funds, considered platform payouts) for content creators on social media, “a... More
Why the ‘Year of Gaming’ Might be the Ad Industry’s Next ‘Year of Mobile’ (Digiday)
Following a rise of gaming activity in 2020 and 2021 sparked by Covid-19 lockdown, industry observers have increasingly speculated about an impending explosion of brands into the s... More
Elevating the Sports Viewing Experience (Xperi Blog)
There’s no doubt that a huge slice of the world will be watching sports this summer. Furthermore, consumers’ user experience expectations have become influenced by mobile inter... More
Big Data is Back, and It’s Bigger Than Ever (AIM)
The influx of AI systems has highlighted the importance of data within businesses, with many pivoting towards actually utilizing the data they generate on a day-to-day basis.... More
The Transformative Power of AI In Logistics (Forbes)
The power of artificial intelligence lies in its capability to solve pressing problems. In logistics, those problems are often related to inefficiencies resulting in supply chain b... More
CMOs are Living Many Lives in the C-Suite (Adweek)
Why marketing chiefs are ascending to CEO—and joining boards.... More
Vistex: From Data to Dollars
Data is the new currency, quickly becoming the defining factor for success in the evolving wholesale distribution landscape. Data can be bought and sold, and it can mean the differ... More
SAP Commits to Expanding Open Source Innovation with New Open Source Manifesto
SAP announced the publication of its open source manifesto, reinforcing our commitment to open source principles and community engagement. The manifesto aligns with SAP’s establi... More
Disney Expands Its Audience Graph and Clean Room Tech Beyond the U.S. (AdExchanger)
Disney announced the expansion of its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US, said Dana McGraw, SVP of data... More
Anuvu Partners with Ryff for AI Compliance Screening Tool
Anuvu, a leading provider of worldwide entertainment solutions for mobility markets and high-speed inflight connectivity, has signed an exclusive agreement with Ryff, the leader in... More
How Generative AI Will Change the Jobs of Artists and Designers (Forbes)
Generative AI is transforming most industries, and the creative fields of art and design are certainly no exception. But by embracing it, artists, designers, illustrators and anima... More
Featured Jobs: Whip Media; Wasabi; Veritone
Director of Accounting — Remote — Whip Media Mulesoft Engineer — Boston — Wasabi Sr. Partner Marketing Manager (AI Solutions Group) — Remote — Veritone Click here to... More
The Future of Music Consumption is Taking Shape (Esquire)
Amid the rapid rise of AI and the digital age, the tempo of music consumption shows no signs of slowing down. As physical album sales plummet and streaming services take over, wher... More
Fox Expands Its Advanced Advertising Relationship With the Trade Desk (Next TV)
Fox is using UID2 to give advertisers the tools to transact on addressable inventory with greater precision, and OpenPath to provide advertisers more direct access to its premium i... More
Generative AI: How to Move from Promises to Production (AIM)
What about the companies that don’t have data so naturally embedded in their culture? How can they join the GenAI party?... More
Dubformer’s Partnership Program: Scaling Dubbing Business with AI
Dubformer’s newest strategic partnership program allows dubbing businesses to leverage AI technology with expert guidance and training to thrive in the AI-powered market. (more&h... More
3 Ways AI Can Support Your Marketing Team (KellogInsight)
As the incorporation of artificial-intelligence tools continues, companies have to consider how their marketing teams will collaborate with generative AI, balancing the insights al... More
