Smart News Headlines

 

Slalom: Your Future Customer is a Machine

The concept of “machine customers” has emerged from an IoT afterthought to a customer segment demanding attention. These AI-driven entities are drastically altering the consume... More

Sales Forecasting: How AI and Data Analytics are Changing the Game (Forbes)

Sales organizations can obsess over number of interactions to try to measure and drive sales performance, but this generally results in more zero-value actions and less successful ... More

Who Will Make the Ads of the Future… and Will it Even Matter? (Shots)

Christian Perrins, Head of Strategy at Waste Creative, a Keywords Studio, recently sat down with shots to ponder the impact of AI, automation and influencers on future creatives an... More

AMD and the Future of the AI PC (ZDNet)

AI will close the knowledge gap between what users want to accomplish with their PC and what they know how to do. AMD helps your company position itself to take advantage of this t... More

How Web3 Marketing Changes the Game (CoinDesk)

Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership.... More

Netflix’s Latest Re-Design Aims to Simplify Your Homepage (The Verge)

Netflix is testing a big homepage re-design on its TV app. The new look replaces the static tiles containing the shows and movies you want to watch with boxes that extend as soon a... More

Survey: Many Consumers Don’t Mind AI-Generated Ads (TV Tech)

49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads.... More

Press Start: Video Game Localisation Goes Beyond Translation (Vubiquity Insights)

In an increasingly globalised world, the video game industry stands as a testament to the power of interconnected entertainment. However, reaching a diverse audience requires more ... More

Getting Off the Carousel and Making CTV a Viewer-Centric Experience (Xperi Blog)

The CTV has become a rich source of monetisation for providers. The provider looks at this not simply as helping get the viewer to the content the viewer loves, but as getting them... More

Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion In College Football Games (Next TV)

The new relationship makes FreeWheel Fox’s primary ad-serving partner and main monetization engine. Dynamic ad insertion will enable advertisers to better target campaigns, while... More

Introducing Sohonet ID: Revolutionising Single Sign-On for All Your Sohonet Products

Sohonet ID is a brand-new identity management service designed to simplify and enhance your login experience across all Sohonet products. In Q2, Sohonet ID will launch as the fi... More

SAP: Powering the AI Revolution with New Learning, Certifications, and Simplified Access to Talent

AI is currently forcing the technology industry to undergo a paradigm shift, further accelerating the upheaval in business and society. We see AI embedded in tools we have been usi... More

Brightspot, Semji Bring Cutting-edge SEO Tools to Content Creators

With this integration, creators can manage their content in one place while making informed content decisions based on real-time monitoring and performance. This technology partner... More

IT Leaders Rethink Talent Strategies to Cope with AI Skills Crunch (CIO)

Hiring, upskilling, contracting, and retaining: CIOs are quickly devising multivalent talent strategies to make good on AI despite a staggeringly competitive AI talent market.... More

EZDRM and G&L Partner to Extend Scope of Content Security

G&L Systemhaus, a leading systems integrator and managed service provider, announced its partnership with EZDRM, which offers a straightforward, one-stop solution for protecting an... More

SAP Embeds Joule in Entire Enterprise Portfolio, Plans Integration to Other AIs (CIO)

Joule could communicate with other AIs to complete more complex tasks spanning multiple applications, SAP suggests.... More

McKinsey Launches Value Finder with SAP to Rewire Value Creation

Value Finder rapidly analyzes and prioritizes thousands of potential process-optimization opportunities for clients—using a proprietary McKinsey and SAP technology portfolio with... More

Navigating the Social Media Landscape: Strategies for Effective Content Discovery (Red Bee Media Blog)

Content Discovery has become vital in the dynamic landscape of social media, where an abundance of information continuously surfaces on the screens of our computers, TVs and mobile... More

How AI Can be Embraced, Rather Than Feared, by Creatives (Ad Age)

How should creators interface with technology that can convincingly mimic original thought, works and even identity? ... More

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