Strategy

The rise of artificial intelligence has rapidly transformed many industries. Its impact on the ad tech space has been profound, changing how quickly, accurately, and effectively ma... More

Although sponsored content remains the top revenue stream (followed by ad revenue sharing and creator funds, considered platform payouts) for content creators on social media, “a... More

Fox is using UID2 to give advertisers the tools to transact on addressable inventory with greater precision, and OpenPath to provide advertisers more direct access to its premium i... More

Christian Perrins, Head of Strategy at Waste Creative, a Keywords Studio, recently sat down with shots to ponder the impact of AI, automation and influencers on future creatives an... More

The Olympics are not the same as the Super Bowl. The Super Bowl provides an unusual moment where most households in the US tune into the same channel and watch the same broadcast a... More

The days of just keeping the lights on is a luxury today’s chief information officers can’t afford. Instead of being order takers, savvy CIOs are partnering with other members ... More

For sports fans in the streaming era, finding the games they want to watch remains one of the most complicated discovery tasks. There are many reasons for this: distribution rights... More

The age of AI is transforming the landscape of creativity, challenging our understanding of creator rights and digital identity. As AI becomes an integral part of the creative proc... More

Adobe community leader and advocate Teresa Au came up with the idea for the show when she was hosting and producing a couple of internal podcasts and realized that these amazing cr... More

In the digital age, where entertainment is but a click away, a silent yet powerful transformation is underway. Streaming companies, the vanguards of this digital entertainment era,... More

The Sony One’s 54 channels will be curated and programmed for local markets in different territories, with content being broadcast primarily in each region’s native language, s... More

The collaboration will help Clario advance its employee and customer offerings in support of its mission to transform lives by generating high-quality evidence for more informed de... More

In one decade, they transitioned from the attic of the Belgrade Business Incubator of Technical Faculties to Silicon Valley in California, where HTEC Group’s headquarters are cur... More

The tech’s true leap forward may not be in generating customer-facing content at all but in providing tools for marketers to connect with their customers in more meaningful ways.... More

With such opportunity, risk, and volatility at play, how should CIOs, IT leaders, and business heads invest in this technology right now?... More

Enterprise software platform and data provider Whip Media and FAST channel and AVOD provider Video Solutions AG have announced a partnership to implement Whip Media FASTrack, the F... More

Addressable ads have shown to get 20% more active attention and improve recall by 10%. For broadcasters, achieving a granular segmentation can be challenging with their existing de... More

Today, more than 50% of US TV viewership is on streaming, according to Comscore, which puts increased importance on the smart TV and the subsequent experience that is delivered via... More

Creative content not only sets airlines apart in a competitive market, but also fosters emotional connections between passengers and airline brands. Without it, onboard content can... More

High-quality dubbing is essential when connecting an audience with entertainment content outside their native language. This particularly rings true for English-speaking audiences,... More