Strategy

The martech industry consolidates- The marketing technology sector has ballooned over the past few years, from just 350 martech companies in 2012 to over 3,500 today. The number wi... More

The only way to be sure that you’re protecting your business, your brand and your relationship with your consumers is through ceaseless diligence. Keep track of where your data i... More

Facebook realizes they must raise the bar on fake news. The clear answer: artificial intelligence (AI). AI is familiar to the gurus at the social media behemoth, after all, as it i... More

Tomorrow's retail stores want to take a page from their online rivals by embracing advanced technology — everything from helpful robots to interactive mirrors to shelves embedded... More

In 2017, advertisers are going to focus not just on where you are, but where you are going and — more importantly — what you are going to want. Mobile advertising is likely to ... More

Snapchat is adding ways to optimize campaign performance with the help of machine learning. Earlier this month, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB).... More

The Internet of Things and the Digital Supply Chain – We are moving from the buzzword “Internet of Things” (IoT) to the “Digital Economy.” The concept of the Digital Eco... More

Reports suggest that Amazon is building an app that matches truck drivers with shippers, which is scheduled to be launched in the summer of 2017. This app is designed to make it ea... More

Being authentic is a high term of praise—if we think people are authentic, we believe them to be trustworthy, loyal, and dependable. There's a similar concept in computer securit... More

Your daily cup of coffee is going to get a lot more high-tech in 2017 if Starbucks follows through with its plans. The coffee giant revealed at its Biennial Investor Conference som... More

“One of the main shifts is the shift from what I’ll call media research to data science,” she tells Beet.TV in this video interview. “The investment in big data processing ... More

The world is undergoing an unstoppable digital transformation, affecting every aspect of people’s day-to-day lives. In almost every respect, these changes are positive – expan... More

In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That�... More

IBM is working with businesses across industries to implement IoT Blockchain solutions that bring an entire new level of trust, traceability, and accountability to global supply ch... More

Traveled through JFK, LAX or DFW airports lately? These huge U.S. airport hubs are among the 84% of the world's airports that have or are testing deployment of location-data genera... More

Accenture has expanded its strategic alliance with RichRelevance to strengthen the capabilities of Accenture Interactive and boost the personalization services it delivers to globa... More

With big data in the picture, the amount and the complexity of data has grown beyond what it was in the days of transactional systems of record (SOR). These new types of data from ... More

Virtual reality is currently big news in China. While the high costs involved relative to perceived returns continue to deter many brands in the West from wholeheartedly embracing ... More

Like the Yankees vs the Mets, Arsenal vs Tottenham, or Michigan vs Ohio State, Nike and Under Armour are some of the biggest rivals in sports. But the ways in which they compete �... More

On Election Day, Quartz created a Slack team to help its readers — particularly those outside the U.S. — gather and talk about the results. Within 24 hours of Quartz posting it... More