Strategy

Everyone agrees that websites should be designed with the user experience in mind. By anticipating user interactions and considering the different ways end-users will engage with t... More

It’s still amazing how easy it is to get information today. Think about the simplicity of getting information to make a purchase or plan a vacation trip online. Our behavior has ... More

Slack is the fastest growing workplace software ever. The company’s CEO Stewart Butterfield co-founded the company in August of 2013, as a cloud-based team collaboration tool. As... More

The internet has changed the way we consume content and interact with one another. Previously the content we received was created by large corporations and developed specifically f... More

Marketers face a dilemma about mobile. The smartphone has become the primary screen for consumers, so brands have been investing billions of pounds in mobile advertising to reach t... More

The new Uber app features an interface its 40 million monthly riders worldwide will recognize, at least for the most part. You can request a ride just like always, but the app uses... More

A lot of data that needs to be crunched in close to real-time, and then returned to MLBAM staffers. That’s where Amazon Web Services comes in. The data is sent to Amazon for proc... More

Slack’s attempts at small talk are about to get a whole lot better - it’s just been announced the cloud-based workplace messaging system will incorporate IBM Watson’s smarts ... More

Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retai... More

In Box CEO Aaron Levie's vision of the future -- at least, the future of enterprise technology -- everything is instantaneous. "You are going to have instant, on-demand access to a... More

Do you see Slack as an email killer? "I can see email lasting tens of thousands of years, as preposterous as that sounds. If email is ever killed, it will be replaced with somethin... More

Cognizant has enabled Ohio-based KeyBank, one of the largest regional financial institutions in the U.S., to reimagine online and mobile banking by providing a more intuitive, pers... More

Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade. But the business, known as a... More

Garbage in, garbage out. This motto has been true ever since punched cards and teletype terminals. Today’s sophisticated IT systems depend just as much on good quality data to br... More

Shopify’s acquisition of Kit seemed like an intriguing move toward giving small shop owners more of the power of a fully staffed retailer, using virtual assistants to help supple... More

IBM announced that TPV Technology has adopted IBM Cloud and IoT services to more quickly and easily build new smart features and apps, such as video-on-demand and instant playback,... More

At this point, it's cliché to emphasize the potential benefits of leveraging data to innovate and advance your marketing efforts. Every marketer knows the value of a data-driven c... More

After letting some artists test such messages and similar marketing tools over the past few years, Pandora is now making a new tool kit available to any artist or label that could ... More

Location-based audience targeting is not only more accurate than traditional designated-market-area targeting in mobile but it also drives more foot traffic and is more cost effect... More

After “Hey, Siri”, “Alexa” and “OK Google”, comes… The Weather Company, whose partnership with IBM aims to let audiences converse with brand ads using their voice or ... More