Strategy

Like Silicon Valley, Hollywood has long harbored a fascination with Big Data. Long before anyone came up with a catchy name for it, the possibilities and outcomes of big data analy... More

Video consumption is continually on the rise. Consumers seek out snackable content and often that is found in video format. Advertisers have their work cut out trying to engage wit... More

Capgemini and Siemens’ Building Technologies division have announced a new partnership to develop analytics-based services for the smart buildings space. The new team will focus ... More

Taking into account users’ emotions and situation is crucial when trying to get their cross-screen attention, Yahoo’s new study has found. Surveying 2000 people across Europe, ... More

The company is touting some big numbers from these discovery tools: "Discover Weekly... has connected 40 million [unique] listeners with nearly 5 billion new songs in less than a y... More

When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turn mobile browsers into shoppers. After all, mobile represented ... More

Customer experience is the number one priority for digital transformation, but the responsibility of delivering that customer experience is not limited to just the marketing team. ... More

New social media platforms are starting to emerge that utilize blockchain and distributed ledger technology in an effort to build platforms where users are in control on of their d... More

Digital Transformation is quickly becoming one of the buzz words of corporate America as well as in global business. It’s a hot topic because there are industries who are more di... More

Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instant... More

Teradata has found a private equity buyer to purchase its marketing applications business firm for US$90 million in cash. The enterprise software vendor announced it had entered a ... More

Big data is an invaluable tool for forward-thinking companies. As businesses move to improve their operating efficiency and tie key performance indicators to real-world results, in... More

Network television is at risk of getting caught in a vicious cycle. As the audience fragments in a million different directions, smaller subsets of that audience see promos for new... More

The photo-sharing service plans to begin testing an algorithm-based personalized feed for users, similar to one already used by its parent company, Facebook. That means it would sh... More

The television industry is facing a new wave of piracy as streaming platforms grow and high quality video content becomes more available on the web. Whether a TV pirate streams unl... More

Capgemini has opened a global network of nine innovation spaces, known as Applied Innovation Exchanges, where organizations are able to immerse themselves in the understanding, exp... More

Nearly three weeks after shutting down its ad network, LinkedIn on Tuesday introduced a service letting marketers run targeted campaigns on a large scale, capable of targeting peop... More

Netflix knows that the average subscriber spends a mere 60 to 90 seconds scanning movies and TV shows on the platform before giving up, according to a recent report by Netflix’s ... More

Consumers don’t know how to be entertained by only one thing at a time anymore. We’re constant consumers of content, and that’s made it harder for marketers and advertisers. ... More

Sophisticated technology has helped email marketing evolve by giving more people access to email in a multitude of places at any time of day. Think about your first email experienc... More