Strategy
Partnerships And Interoperability Matter Most In Cloud-Mobile World (TechCrunch)
Once upon a time, companies built huge proprietary systems to track their customer information, content, accounting, business intelligence and every other business function you can... More
What Happens If Hyperlinks Get Copyright Protection In Europe? (Forbes)
Another storm appears to be brewing in Europe that will impact the ability of many U.S. businesses to freely operate there. According to a leaked draft European Commission Communic... More
If the Future of TV Is Apps, Who’s Going to Be the TV Guide of the Future? Ask Siri. (Recode)
HBO and Netflix and ESPN all know what I watch when I use their services. Depending on how sophisticated they are, they might be able to recommend stuff for me to see, based on wha... More
4 Ways Data Analytics Can Improve The Game Day Experience (SportTechie)
As advancements in mobile, Wi-Fi and analytics continue to thrive, so do the heightened expectations of fans. When people arrive at their destination, they don’t care about the d... More
Virtucom Group Partners with Riversand to Provide Content Solutions (PRW)
Riversand Technologies, a worldwide provider of Master Data Management (MDM),Product Information Management (PIM) and Data Quality solutions, today announced that Virtucom Group, a... More
Using Site Search Visitor Intelligence to Acquire New Customers (Digital Marketing Blog)
Site search occupies a unique position in the hierarchy of corporate digital marketing strategies. It holds that position because of the quality of first-party visitor intelligence... More
How YouTube Is Reprogramming Video and Increasing Watch Time (AdAge)
But the redesign of YouTube's mobile site and apps may be just as important as any of that other work. In an effort to get people more quickly to the videos they want to watch, You... More
Spotify’s ‘Found Them First’ Puts a New Spin on Discovery Bragging Rights (Billboard)
Do you listen to bands before they're famous? Are you a tastemaker? Spotify now has an online tool for the earliest of adopters. Found Them First is a microsite that lets Spotify u... More
The Power of Analytics : Solving Problems Beyond Finding Insights (Dataconomy)
Emerging technological breakthroughs enter our consciousness promising a bright future, but more often than not they follow Gartner’s well plotted hype cycle – from the peak of... More
2016: The Critical Year For Measurement (MCN)
In a recent research report, top media and telecom analyst Tom Eagan of Telsey Advisory Group laid out the case for 2016 as the Year of Measurement, and it seems as if the pieces a... More
Frank & Oak Drives App Engagement, Sales with Targeted Push Notifications (MCD)
In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to d... More
Viacom: ‘Our Product Is Content, Our Currency Is Audiences’ (AdExchanger)
Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, dat... More
NBC ‘SNL’ App Makes Use of Smart Content
Matt Turner, CTO of media and publishing for MarkLogic Corp., looks at what NBC has done with its new “Saturday Night Live” app, and sees a first for the world of both OTT and ... More
The Challenges of Making Content ‘Smart’
What are online dating services, the Department of Defense and the finance industry doing better than Hollywood? Data. They’re more organized when it comes to data utilization, ... More
