Strategy

 

Big Brands Innovating to Drive New Customer Experiences, Value (Avanade Insights)

I’ve got a riddle for you: what do Williams Martini Racing, Nippon Paint, Microsoft and Stockland have in common? This diverse list of well-known brands across the globe are i... More

Spotify and Universal Strike Right Chord (Bloomberg Gadfly)

Cue the singing angels. After interminable wrangling, the world's biggest music label and the world's biggest streaming service have agreed on new contract. That Vivendi's Universa... More

Spotify, Waze Align on Navigation Soundtracks (Geo Marketing)

Driving and music are natural companions, so it makes sense that apps powered by Waze and Spotify that reflect navigating and listening would come together. The partnership betw... More

Inside Slack’s Search, Learning and Intelligence Team (Several People Are Typing)

Noah Weiss, Head of SLI: One of the biggest issues employees in larger organizations face is feeling like there’s a ton of information to keep up with at work, and it’s overwhe... More

Study: M-Commerce Will Dominate E-Comm This Year (Twice)

Mobile commerce will dominate e-commerce for the first time this year, according to a study from eMarketer, with most e-comm purchases coming from a smartphone. According to eMarke... More

You Might Soon Be Able to Buy Luxury Products via WhatsApp (Bloomberg)

Online luxury retailer Yoox Net-a-Porter said it’s developing technology that will allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market f... More

In the Smart Home, Whoever Owns the Hub May Own Retail Too (Forbes)

According to our research at Retail Systems Research, retailers are very bullish on the future of the Internet of Things, or IoT. They are most excited about opportunities to inter... More

How to Devise the Perfect Recommendation Algorithm (The Economist)

Suggestion algorithms can exploit what customers are known to like by pushing similar fare, or they can encourage them to explore things they might be less familiar with. Typical a... More

NSS Labs Announces Agreement with Exodus Intelligence for 0-Day Vulnerability Research (SCN)

NSS Labs today announced that it has entered into an agreement with Exodus Intelligence which will enhance NSS Labs’ exploit testing capabilities. Exodus Intelligence, a cybersec... More

How Artificial Intelligence Can Help to Jumpstart the Retail Industry’s Mobile Strategy (Forbes)

Alisa Maclin, IBM Mobile: Mobile has become an integral part of the shopping experience. As consumers spend more time with their mobile devices than with desktop and notebook comp... More

SEO for CEOs: It’s All About Mobile in 2017 (CIO)

The message for SEO in 2017 is loud and clear: Design your website in a fashion that makes mobile users the priority. If you listen closely, you can almost hear Google whisper, "Or... More

Omni-Channel Retailing Gets Personal – and Mobile – in 2017 (The Drum)

Shoppers’ growing desire for instant gratification has forced retailers to adopt a more integrated, hybrid approach. Those set up to succeed in this digital era are using persona... More

The Fine Art of Search (Wazee Digital Blog)

In the video content business, searching through trillions of moments of video to find ‘tank’ can be just as time consuming and arduous to narrow down a set of results. Even in... More

Product Research is the Most Important Aspect of Defining Digital Experience (ARC)

The concept of digital experience is now en vogue. But what digital experience even mean? In many ways, the term digital experience is opaque and diverse enough to become jargon. I... More

Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook’s Model (AdAge)

Snapchat is launching its ad platform 2.0, and it's borrowing Facebook's strategy to catch up to its rival as quickly as possible. On Tuesday, the messaging and media app was set t... More

Are Blockchains the Second Coming of Napster? (Big Law Business)

Because blockchains can create an indelible ledger entry showing when a piece of data was first recorded, it soon became clear that blockchains can serve as a registry for content ... More

Passwords: A Long Goodbye (CIO)

The campaign to repeal and replace passwords with more secure authentication is making progress. But even those involved say it will be a long time before they disappear. Those adv... More

Big Data, Analytics, and the Changing Face of Supply Chain Management (SDC)

Over the past three to five years, growth in big data and analytics technology has led to improvements in dozens of other industries. In terms of supply chain management, there’s... More

Hacked to Death: Data Security in Supply Chain (Forbes)

Digitization is the most important megatrend affecting supply chain strategy today. Visibility to both demand and supply has, in the blink of an eye, evolved from a notoriously slo... More

Snapchat Launches Universal Search to Simplify Navigation (TechCrunch)

Snapchat just made it much easier to navigate the app and find friends, groups, Discover publishers and Our Stories with a universal search bar that’s always accessible at the to... More

Sign up for our newsletters
* indicates required
MESA Newsletters