Strategy

 

Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability (Adweek)

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a n... More

City of Madrid Chooses OpenText to Manage Content and Portals in the Cloud (SCN)

OpenText today announced that City of Madrid, Europe's fifth largest city, has selected OpenText to manage its citizen service portals which serve the needs of more than 3.2 millio... More

As Facebook Turns Fickle, Publishers Focus Again on Search (Digiday)

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Whether they’re anxious about being at the whim of Facebook’s endless algo... More

Location Tracking and the Trouble With ‘Opting In’ (AdAge)

Anyone who's opened a new app lately has seen a location- tracking pop-up that reads something like, "Allow app to access this device's location?" Most people tap "Allow" on the as... More

Teradata (Re)Embarks on a Solutions Journey (ZDNet)

Teradata, which practically invented the enterprise data warehouse, has always been a company where engineering came up front. Company veterans and longtime customers knew Teradata... More

With Daily Mix, Spotify Taps Algorithms to Make Infinite Playlists from Your Favorite Tunes (TechCrunch)

Are you a Spotify user who has a list of favorite bands and songs, but do not have the motivation to find and organize all of them into useful playlists? Today, the streaming compa... More

Capgemini, inQuba Join Forces to Deliver State-of-the-Art Customer Experience for Insurance (SCN)

Capgemini and inQuba announced today the signing of a formal strategic partnership agreement with Capgemini's Global Financial Services Strategic Business Unit to jointly market, s... More

Mindtree and Conversable Make Bots the First Contact in Customer Service (VentureBeat)

Technology services company Mindtree and corporate bot maker Conversable formally announced a partnership to make bots that automate customer service. The partnership means that Mi... More

Vast Media: Netflix, HBO Get Smart (Promotionally) for ‘Narcos,’ ‘Westworld’

Before its anticipated sci-fi series “Westworld” lands Oct. 2, HBO went all out with a new promotion for the series: a unique web site that does more than just tout the show, a... More

Are Today’s DAM Systems Ready for Next-Gen Data? (CMSWire)

It’s time for the digital asset management industry to step up and look to the next generation of digital assets. We’re already half way through the "semantic web," and with th... More

Twitter Rolls Out New Program to Share Revenue with Video Creators (Fortune)

In an attempt to compete with much larger video-distribution platforms such as YouTube and Facebook, Twitter said on Tuesday that it will now pay individual video creators a share ... More

Here’s How Shoppable Video Will (Finally) Work (VentureBeat)

The dream of being able to buy a product directly from a TV show dates back to the beginning of the new millennium. At industry conferences around the world, executives spoke longi... More

Verizon Enterprise CIO Plans Strategic IT Push (Light Reading)

The new CIO for Verizon Enterprise Solutions says it's "game over" for his new job if he can't make the carrier's IT people and processes a strategic part of sales to business. "If... More

PwC Blockchain Expert Ajit Tripathi Pinpoints Sources of Ambiguity in Smart Contracts (IBT)

With solid expertise in financial markets and technology, PwC's Ajit Tripathi is part of a growing body of specialists examining the limits of automating business logic in smart co... More

Bonobos Chooses Box to Simplify Digital Asset Management and Power New Retail Workflows (SCN)

Box today announced that Bonobos, the largest web-built apparel brand in the United States, is deploying Box’s content management platform enterprise-wide for managing and collab... More

Big Data & Supply Chain Planning (SmartData Collective)

When you buy a new piece of furniture, the typical expectation is that delivery will happen in a timely fashion. It's understood that custom-ordered furniture might take more time... More

Microsoft, Harvard, UCL Take Steps to Bulletproof Smart Contracts (CCN)

Microsoft Research, Harvard University and Inra, a French national research institute that employs 2700 computer science researchers from the “world’s most prestigious universi... More

Xerox App Connects Shoppers, Commuters (D&C)

A shopping app developed by Xerox is debuting in Hoboken, New Jersey, with the potential to expand to other large and medium-sized cities. Hoboken is partnering with Xerox and AR J... More

The Digitisation of the Premier League Brand (The Drum)

Given how consumption and fan engagement have evolved, the biggest value to the Premier League (outside of broadcast) is around the ability to package and deliver stats, fantasy pr... More

Why Fashion Brands are Teaming Up with Apple Music (Econsultancy)

As well as benefitting from the brand name, ecommerce companies like Farfetch are able to use Apple Music technology to enhance the customer experience. By integrating the music in... More

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