Strategy

E-commerce is no longer considered a fad, and the online race for capturing the biggest share of the customer’s wallet has left many a traditional retailer trailing behind. What�... More

For pre-recorded videos posted to Facebook, publishers will be able to look at demographic data on who watches their videos, and for how long, compared to their videos’ typical v... More

While plenty of people will get a thrill from watching Tom Daley’s synchronized diving, few will be scrutinizing it at the level of the Guardian’s data visualization team, as i... More

Oracle is partnering with a global marketing and technology agency on a digital practice designed to help brands create digital experiences. Oracle and Boston-based DigitasLBi toda... More

Spotify made waves and found new fans with its Discover Weekly feature, which creates a new, custom playlist for every user on the planet. The platform uses a complex algorithm to ... More

Disney has obtained a new patent that seems to be creeping people out. That’s because it’s for a system that would allow its amusement parks to start tracking visitors through ... More

Though the U.S. wine market continues to grow steadily—$38 billion in 2015 sales—many producers still have a hard time reaching consumers daunted by the discovery process. The ... More

This week, Nestle opened a permanent new office in New York that's housed within Salesforce's space in lower Manhattan. The marketer is opening a so-called digital command center t... More

The vast amount of data generated through programmatic advertising has led to incredible quantities of actionable insights for optimizing campaigns. And Watson, IBM’s cognitive c... More

The e-commerce boom is a byproduct of the internet age. The Amazons and Alibabas of the world let consumers browse, shop, and buy anything their heart desires in minutes, with a fe... More

Kandybin: There are many, many terms describing different parts of innovation–radical innovation, breakthrough innovation, disruptive innovation–and different people put differ... More

Profitable rights management is complicated for TV stations because they are both creators and purchasers of content that can be monetized across multiple digital media platforms. ... More

Vitamin World® is working with Avanade, the leader in digital and cloud services, business solutions and design-led experiences, to leverage a cloud-based Enterprise Resource Plan... More

Salesforce is adding Bring Your Own Key functionality to the platform encryption service within Salesforce Shield, a set of integrated security services built natively into the Sal... More

While high-performance computing (HPC) was once primarily found in academic and research institutions, industries, including manufacturing, financial services, energy and life scie... More

Public cloud B2B solutions have special advantages when it comes to transportation execution and tracking. These solutions offer a large preexisting network of shippers and carrier... More

A quick look around the 21st century marketplace reveals a simple truth: the value of data has changed. Calculating that data value, however, is a complex practice. Industries that... More

Even as US broadband households watch an average of 3.8 hours of online video on TV sets each week, accounting for a fifth of all big screen viewing, operators face problems as ad ... More

It's a well-known fact in the IT world: Change one part of the software stack, and there's a good chance you'll have to change another. For a shining example, look no further than ... More

In today’s fast paced, ever changing and highly competitive retail world, retailers have to rely on business insights in order to maintain an edge over its competitors and attrac... More