Time |
AHMANSON BALLROOM
|
GUERIN B
|
GUERIN C
|
---|---|---|---|
8:00 am |
|||
8:15 am |
|||
8:30 am |
8:30 am - 9:30 am VENUE OPEN | ||
8:45 am |
|||
9:00 am |
|||
9:15 am |
|||
9:30 am |
9:30 am - 9:45 am Opening Remarks | ||
9:45 am |
9:45 am - 10:15 am HITS KICKOFF: Integrating AI Across Creative Workflows | ||
10:00 am |
|||
10:15 am |
10:15 am - 10:45 am HITS OPENING KEYNOTE: Unlocking the Value of Your Data with AI | ||
10:30 am |
|||
10:45 am |
10:45 am - 11:00 am Introduction to Breakouts | ||
11:00 am |
11:00 am - 11:30 am NETWORKING BREAK | ||
11:15 am |
|||
11:30 am |
11:30 am - 12:00 pm Keep Your content Secure in an AI-powered World | 11:30 am - 12:00 pm Riding the Next Wave of VFX | 11:30 am - 12:00 pm EIDR in Content Provenance and Authenticity |
11:45 am |
|||
12:00 pm |
12:00 pm - 12:25 pm Zero Trust: Partnering for a Secure Future | 12:00 pm - 12:25 pm How 'Drive Chip and Putt' Hits the Green Every Time | 12:00 pm - 12:25 pm AI: Assisted Insights with MicroStrategy One |
12:15 pm |
12:25 pm - 12:55 pm AI Red-Teaming: Unmasking the Vulnerabilities in Large Language Models | 12:25 pm - 12:55 pm The Next Tech Supercycle: What Will It Mean for M&E? | 12:25 pm - 12:55 pm Birds of a Feather: Localisation and LMT |
12:30 pm |
|||
12:45 pm |
|||
1:00 pm |
1:00 pm - 2:00 pm NETWORKING LUNCHEON | 1:00 pm - 2:00 pm WiTH@HITS: AI Governance Workshop | |
1:15 pm |
|||
1:30 pm |
|||
1:45 pm |
|||
2:00 pm |
2:00 pm - 2:15 pm EES Opening Remarks | ||
2:15 pm |
2:15 pm - 2:45 pm EES KICKOFF: The Truth is Out There | ||
2:30 pm |
|||
2:45 pm |
2:45 pm - 3:15 pm EES OPENING KEYNOTE: AI in the Age of Media Disruption | ||
3:00 pm |
|||
3:15 pm |
3:15 pm - 3:30 pm Altucher: Media-ocrity at it’s Finest! | 3:15 pm - 3:30 pm WITH@HITS: The Road to SoCal Women's Leadership Summit | |
3:30 pm |
3:30 pm - 4:00 pm NETWORKING BREAK | 3:30 pm - 4:00 pm WiTH@HITS: NETWORKING BREAK | |
3:45 pm |
|||
4:00 pm |
4:00 pm - 4:30 pm EES AFTERNOON KEYNOTE: Unlocking Content Discovery (and Consumers) with AI | ||
4:15 pm |
|||
4:30 pm |
4:30 pm - 5:00 pm Creatives Approach to Accepting AI | 4:30 pm - 5:00 pm Shattering the Status Quo: AI-Powered Inclusive Innovation in TV Advertising | |
4:45 pm |
|||
5:00 pm |
5:00 pm - 5:30 pm Advances in AI for Marketing: Speed and Efficiency | 5:00 pm - 5:30 pm AI & Intellectual Property | |
5:15 pm |
|||
5:30 pm |
5:30 pm - 6:00 pm EES CLOSING KEYNOTE: The Generative AI Revolution | 5:30 pm - 5:35 pm WiTH@HITS Closing Remarks | |
5:45 pm |
|||
6:00 pm |
6:00 pm - 7:00 pm HITS Closing Remarks & Networking Reception |
Program
Morning: Content Protection Summit East
Afternoon: Video in the Microsoft Cloud
VENUE OPEN
Opening Remarks
HITS KICKOFF: Integrating AI Across Creative Workflows
Our opening session sets the stage for the day as we discuss creative workflows and how AI will revolutionize an artists approach to their craft. The conversation will also connect how technological advancements within any project can be a catalyst for innovation. Whether you create music, VFX, bumpers, trailers, or metadata, your workflows are going to be impacted, in real-time, in the very near future (if they are not already!). Join this session to learn how creative minds are transforming our industry with current products in the marketplace, one workflow at a time, and learn where they think the AI technology revolution will matter the most.
Moderator: Guy Finley, President & Chief Executive Officer, MESA
Panelists:
Sealand Flynn, Head of Media & Entertainment, Fortinet
Jamie Jones, Singer/Songwriter/Producer and Founder, All-4-One
Matt Wong, Singer/Songwriter/Producer
HITS OPENING KEYNOTE: Unlocking the Value of Your Data with AI
The future of work will be powered by AI, presenting challenges and opportunities for organizations to both integrate this technology effectively and understand its impact on their structure, culture, and security posture. Join Guy Finley and Box cofounder and CEO Aaron Levie for a fireside chat that will explore the top trends in AI, discuss its transformative impact on work, the Industry and reveal strategies for unlocking unprecedented productivity through automation of workflows of your most critical business processes.
Aaron Levie, Cofounder/Chief Executive Officer, Box
Guy Finley, President & Chief Executive Officer, MESA
Introduction to Breakouts
NETWORKING BREAK
Keep Your content Secure in an AI-powered World
For Media & Entertainment, keeping content secure is an evolving challenge. New technological innovations and emerging threats alter the security landscape on an almost daily basis. The rise of AI within the creative and business world, manifested through a number of AI-powered solutions, creates an opportunity to fundamentally change how The Media & Entertainment Industry protects its most mission-critical content. Join a group of your peers to discuss how to understand the new opportunities and challenges presented by AI, aAdjust your security strategy to capitalize on the new AI landscape, and leverage AI to empower your security posture across the M&E supply chain.
Manoj Asnani, Vice President, Product Management – Security & Compliance, Box
Zero Trust: Partnering for a Secure Future
This session discusses how TPN is collaborating with MovieLabs to bring Zero Trust and CSAP to their global assessment program to measure security preparedness in the supply chain. Join our fireside chat to learn more about the importance of Zero Trust in your software development and architecture.
Terri Davies, President, Trusted Partner Network
Spencer Stephens, Senior Vice President Production Technology & Security, MovieLabs
AI Red-Teaming: Unmasking the Vulnerabilities in Large Language Models
Explore AI Red-Teaming, focusing on cybersecurity testing of Large Language Models (LLMs). We’ll discuss prompt injection attacks and security flaws in LLMs like ChatGPT-4, Copilot, and Bard. The session uncovers two attack strategies: attacking the model and the developer. We’ll highlight basic security hygiene and practical measures against prompt injection attacks, including input validation, encryption, data minimization, access controls, and auditing responses. Join us to learn how to leverage LLM benefits while safeguarding data.
Caesar Sedek, Managing Director, Cybersecurity & Privacy, Grant Thornton
NETWORKING LUNCHEON
EES Opening Remarks
EES KICKOFF: The Truth is Out There
EES OPENING KEYNOTE: AI in the Age of Media Disruption
Altucher: Media-ocrity at it’s Finest!
NETWORKING BREAK
EES AFTERNOON KEYNOTE: Unlocking Content Discovery (and Consumers) with AI
Creatives Approach to Accepting AI
Advances in AI for Marketing: Speed and Efficiency
EES CLOSING KEYNOTE: The Generative AI Revolution
HITS Closing Remarks & Networking Reception
Morning: AI, Machine Learning and Bots
Afternoon: Metadata Madness East
Riding the Next Wave of VFX
How 'Drive Chip and Putt' Hits the Green Every Time
The Next Tech Supercycle: What Will It Mean for M&E?
WiTH@HITS: AI Governance Workshop
Working Luncheon
WITH@HITS: The Road to SoCal Women's Leadership Summit
WiTH@HITS: NETWORKING BREAK
Shattering the Status Quo: AI-Powered Inclusive Innovation in TV Advertising
AI & Intellectual Property
WiTH@HITS Closing Remarks