Program

Time
AHMANSON BALLROOM
GUERIN B
GUERIN C
8:00 am
8:15 am
8:30 am
8:30 am - 9:30 am

VENUE OPEN

8:45 am
9:00 am
9:15 am
9:30 am
9:30 am - 9:45 am

Opening Remarks

9:45 am
9:45 am - 10:15 am

HITS KICKOFF: Integrating AI Across Creative Workflows

10:00 am
10:15 am
10:15 am - 10:45 am

HITS OPENING KEYNOTE: Unlocking the Value of Your Data with AI

10:30 am
10:45 am
10:45 am - 11:00 am

Introduction to Breakouts

11:00 am
11:00 am - 11:30 am

NETWORKING BREAK

11:15 am
11:30 am
11:30 am - 12:00 pm

Keep Your content Secure in an AI-powered World

11:30 am - 12:00 pm

Riding the Next Wave of VFX

11:30 am - 12:00 pm

EIDR in Content Provenance and Authenticity

11:45 am
12:00 pm
12:00 pm - 12:25 pm

Zero Trust: Partnering for a Secure Future

12:00 pm - 12:25 pm

How 'Drive Chip and Putt' Hits the Green Every Time

12:00 pm - 12:25 pm

AI: Assisted Insights with MicroStrategy One

12:15 pm
12:25 pm - 12:55 pm

AI Red-Teaming: Unmasking the Vulnerabilities in Large Language Models

12:25 pm - 12:55 pm

The Next Tech Supercycle: What Will It Mean for M&E?

12:25 pm - 12:55 pm

Birds of a Feather: Localisation and LMT

12:30 pm
12:45 pm
1:00 pm
1:00 pm - 2:00 pm

NETWORKING LUNCHEON

1:00 pm - 2:00 pm

WiTH@HITS: AI Governance Workshop

1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:15 pm

EES Opening Remarks

2:15 pm
2:15 pm - 2:45 pm

EES KICKOFF: The Truth is Out There

2:30 pm
2:45 pm
2:45 pm - 3:15 pm

EES OPENING KEYNOTE: AI in the Age of Media Disruption

3:00 pm
3:15 pm
3:15 pm - 3:30 pm

Altucher: Media-ocrity at it’s Finest!

3:15 pm - 3:30 pm

WITH@HITS: The Road to SoCal Women's Leadership Summit

3:30 pm
3:30 pm - 4:00 pm

NETWORKING BREAK

3:30 pm - 4:00 pm

WiTH@HITS: NETWORKING BREAK

3:45 pm
4:00 pm
4:00 pm - 4:30 pm

EES AFTERNOON KEYNOTE: Unlocking Content Discovery (and Consumers) with AI

4:15 pm
4:30 pm
4:30 pm - 5:00 pm

Creatives Approach to Accepting AI

4:30 pm - 5:00 pm

Shattering the Status Quo: AI-Powered Inclusive Innovation in TV Advertising

4:45 pm
5:00 pm
5:00 pm - 5:30 pm

Advances in AI for Marketing: Speed and Efficiency

5:00 pm - 5:30 pm

AI & Intellectual Property

5:15 pm
5:30 pm
5:30 pm - 6:00 pm

EES CLOSING KEYNOTE: The Generative AI Revolution

5:30 pm - 5:35 pm

WiTH@HITS Closing Remarks

5:45 pm
6:00 pm
6:00 pm - 7:00 pm

HITS Closing Remarks & Networking Reception

Morning: Content Protection Summit East
Afternoon: Video in the Microsoft Cloud

8:00 am
8:15 am
8:30 am
8:30 am - 9:30 am

VENUE OPEN

8:45 am
9:00 am
9:15 am
9:30 am
9:30 am - 9:45 am

Opening Remarks

9:45 am
9:45 am - 10:15 am

HITS KICKOFF: Integrating AI Across Creative Workflows

Our opening session sets the stage for the day as we discuss creative workflows and how AI will revolutionize an artists approach to their craft. The conversation will also connect how technological advancements within any project can be a catalyst for innovation. Whether you create music, VFX, bumpers, trailers, or metadata, your workflows are going to be impacted, in real-time, in the very near future (if they are not already!). Join this session to learn how creative minds are transforming our industry with current products in the marketplace, one workflow at a time, and learn where they think the AI technology revolution will matter the most.

Moderator: Guy Finley, President & Chief Executive Officer, MESA
Panelists:
Sealand Flynn, Head of Media & Entertainment, Fortinet
Jamie Jones, Singer/Songwriter/Producer and Founder, All-4-One
Matt Wong, Singer/Songwriter/Producer

 

10:00 am
10:15 am
10:15 am - 10:45 am

HITS OPENING KEYNOTE: Unlocking the Value of Your Data with AI

The future of work will be powered by AI, presenting challenges and opportunities for organizations to both integrate this technology effectively and understand its impact on their structure, culture, and security posture. Join Guy Finley and Box cofounder and CEO Aaron Levie for a fireside chat that will explore the top trends in AI, discuss its transformative impact on work, the Industry and reveal strategies for unlocking unprecedented productivity through automation of workflows of your most critical business processes.
Aaron Levie, Cofounder/Chief Executive Officer, Box
Guy Finley, President & Chief Executive Officer, MESA

10:30 am
10:45 am
10:45 am - 11:00 am

Introduction to Breakouts

11:00 am
11:00 am - 11:30 am

NETWORKING BREAK

11:15 am
11:30 am
11:30 am - 12:00 pm

Keep Your content Secure in an AI-powered World

For Media & Entertainment, keeping content secure is an evolving challenge. New technological innovations and emerging threats alter the security landscape on an almost daily basis. The rise of AI within the creative and business world, manifested through a number of AI-powered solutions, creates an opportunity to fundamentally change how The Media & Entertainment Industry protects its most mission-critical content. Join a group of your peers to discuss how to understand the new opportunities and challenges presented by AI, aAdjust your security strategy to capitalize on the new AI landscape, and leverage AI to empower your security posture across the M&E supply chain.
Manoj Asnani, Vice President, Product Management – Security & Compliance, Box

11:45 am
12:00 pm
12:00 pm - 12:15 pm

Zero Trust: Partnering for a Secure Future

This session discusses how TPN is collaborating with MovieLabs to bring Zero Trust and CSAP to their global assessment program to measure security preparedness in the supply chain. Join our fireside chat to learn more about the importance of Zero Trust in your software development and architecture.
Terri Davies, President, Trusted Partner Network
Spencer Stephens, Senior Vice President Production Technology & Security, MovieLabs

12:15 pm
12:15 pm - 12:45 pm

AI Red-Teaming: Unmasking the Vulnerabilities in Large Language Models

Explore AI Red-Teaming, focusing on cybersecurity testing of Large Language Models (LLMs). We’ll discuss prompt injection attacks and security flaws in LLMs like ChatGPT-4, Copilot, and Bard. The session uncovers two attack strategies: attacking the model and the developer. We’ll highlight basic security hygiene and practical measures against prompt injection attacks, including input validation, encryption, data minimization, access controls, and auditing responses. Join us to learn how to leverage LLM benefits while safeguarding data.
Caesar Sedek, Managing Director, Cybersecurity & Privacy, Grant Thornton

12:30 pm
12:45 pm
1:00 pm
1:00 pm - 2:00 pm

NETWORKING LUNCHEON

1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:15 pm

EES Opening Remarks

2:15 pm
2:15 pm - 2:45 pm

EES KICKOFF: The Truth is Out There

2:30 pm
2:45 pm
2:45 pm - 3:15 pm

EES OPENING KEYNOTE: AI in the Age of Media Disruption

3:00 pm
3:15 pm
3:15 pm - 3:30 pm

Altucher: Media-ocrity at it’s Finest!

3:30 pm
3:30 pm - 4:00 pm

NETWORKING BREAK

3:45 pm
4:00 pm
4:00 pm - 4:30 pm

EES AFTERNOON KEYNOTE: Unlocking Content Discovery (and Consumers) with AI

4:15 pm
4:30 pm
4:30 pm - 5:00 pm

Creatives Approach to Accepting AI

4:45 pm
5:00 pm
5:00 pm - 5:30 pm

Advances in AI for Marketing: Speed and Efficiency

5:15 pm
5:30 pm
5:30 pm - 6:00 pm

EES CLOSING KEYNOTE: The Generative AI Revolution

5:45 pm
6:00 pm
6:00 pm - 7:00 pm

HITS Closing Remarks & Networking Reception

Morning: AI, Machine Learning and Bots
Afternoon: Metadata Madness East

8:00 am
8:15 am
8:30 am
8:45 am
9:00 am
9:15 am
9:30 am
9:45 am
10:00 am
10:15 am
10:30 am
10:45 am
11:00 am
11:15 am
11:30 am
11:30 am - 12:00 pm

Riding the Next Wave of VFX

11:45 am
12:00 pm
12:00 pm - 12:15 pm

How 'Drive Chip and Putt' Hits the Green Every Time

12:15 pm
12:15 pm - 12:45 pm

The Next Tech Supercycle: What Will It Mean for M&E?

12:30 pm
12:45 pm
1:00 pm
1:00 pm - 2:00 pm

WiTH@HITS: AI Governance Workshop

Working Luncheon

1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:15 pm
2:30 pm
2:45 pm
3:00 pm
3:15 pm
3:15 pm - 3:30 pm

WITH@HITS: The Road to SoCal Women's Leadership Summit

3:30 pm
3:30 pm - 4:00 pm

WiTH@HITS: NETWORKING BREAK

3:45 pm
4:00 pm
4:15 pm
4:30 pm
4:30 pm - 5:00 pm

Shattering the Status Quo: AI-Powered Inclusive Innovation in TV Advertising

4:45 pm
5:00 pm
5:00 pm - 5:30 pm

AI & Intellectual Property

5:15 pm
5:30 pm
5:30 pm - 5:30 pm

WiTH@HITS Closing Remarks

5:45 pm
6:00 pm