Presentations

Jump Links:

HITS OPENING KEYNOTE (Box)
– BREAKOUTS: SECURITY
– BREAKOUTS: AI/ADVANCED TECH
– BREAKOUTS: DATA/LOCALIZATION
ENTERTAINMENT EVOLUTION SYMPOSIUM (EES)
WiTH@HITS
EES OPENING KEYNOTE (WBD)
EES AFTERNOON KEYNOTE (Amazon)
EES/HITS CLOSING KEYNOTE (Flawless)
 

9:30 – 9:45 a.m.
Opening Remarks

Guy Finley, President & Chief Executive Officer, MESA
 

9:45 – 10:15 a.m.
HITS KICKOFF: Integrating AI Across Creative Workflows

Our opening session sets the stage for the day as we discuss creative workflows and how AI will revolutionize an artists approach to their craft. The conversation will also connect how technological advancements within any project can be a catalyst for innovation. Whether you create music, VFX, bumpers, trailers, or metadata, your workflows are going to be impacted, in real-time, in the very near future (if they are not already!). Join this session to learn how creative minds are transforming our industry with current products in the marketplace, one workflow at a time, and learn where they think the AI technology revolution will matter the most.
Moderator: Guy Finley, President & Chief Executive Officer, MESA
Panelists:
Sealand Flynn, Head of Media & Entertainment, Fortinet
Jamie Jones, Singer/Songwriter/Producer and Founder, All-4-One
Matt Wong, Singer/Songwriter/Producer
 

10:15 – 10:45 a.m.
HITS OPENING KEYNOTE: Unlocking the Value of Your Data with AI

The future of work will be powered by AI, presenting challenges and opportunities for organizations to both integrate this technology effectively and understand its impact on their structure, culture, and security posture. Join Guy Finley and Box cofounder and CEO Aaron Levie for a fireside chat that will explore the top trends in AI, discuss its transformative impact on work, the Industry and reveal strategies for unlocking unprecedented productivity through automation of workflows of your most critical business processes.
Aaron Levie, Co-founder/Chief Executive Officer, Box
In conversation with: Guy Finley, President & Chief Executive Officer, MESA
 
10:45 – 11 a.m.
Introduction to Breakouts
Guy Finley, President & Chief Executive Officer, MESA
 

AHMANSON BALLROOM: SECURITY

 
11:30 a.m. – 12 p.m.
Keep Your Content Secure in an AI-powered World

For Media & Entertainment, keeping content secure is an evolving challenge. New technological innovations and emerging threats alter the security landscape on an almost daily basis. The rise of AI within the creative and business world, manifested through a number of AI-powered solutions, creates an opportunity to fundamentally change how The Media & Entertainment Industry protects its most mission-critical content. Join a group of your peers to discuss how to understand the new opportunities and challenges presented by AI, aAdjust your security strategy to capitalize on the new AI landscape, and leverage AI to empower your security posture across the M&E supply chain.
Manoj Asnani, Vice President, Product Management – Security & Compliance, Box
 
12:05 – 12:20 p.m.
Zero Trust: Partnering for a Secure Future

This session discusses how TPN is collaborating with MovieLabs to bring Zero Trust and CSAP to their global assessment program to measure security preparedness in the supply chain. Join our fireside chat to learn more about the importance of Zero Trust in your software development and architecture.
Terri Davies, President, Trusted Partner Network
Spencer Stephens, Senior Vice President Production Technology & Security, MovieLabs
Click HERE to download presentation
 
12:25 – 12:55 p.m.
AI Red-Teaming: Unmasking the Vulnerabilities in Large Language Models

Explore AI Red-Teaming, focusing on cybersecurity testing of Large Language Models (LLMs). We’ll discuss prompt injection attacks and security flaws in LLMs like ChatGPT-4, Copilot, and Bard. The session uncovers two attack strategies: attacking the model and the developer. We’ll highlight basic security hygiene and practical measures against prompt injection attacks, including input validation, encryption, data minimization, access controls, and auditing responses. Join us to learn how to leverage LLM benefits while safeguarding data.
Caesar Sedek, Managing Director, Cybersecurity & Privacy, Grant Thornton
Click HERE to download presentation
 

GUERIN B: AI/ADVANCED TECH

 
11:30 a.m. – 12 p.m.
Riding the Next Wave of VFX

Animation, visual effects, and virtual production have offered technologically advanced techniques for content creation. Combine these tools with the power of AI and the recipe for content creation moves forward to a new world of creators. As visual effects companies are faced with more to do, increasingly complex workflows (with “co-pilots”!), and new UGC-oriented tools that seem to take the mystery out of very complex, learned skills, our industry is on the precipice of many new ways to create incredible content for less. Tune in to this session for a deep dive into the realities of a cloud-shaped, AI-driven future for the purveyors of movie magic.
Sinan Al Rubaye, Chief Experience Officer, ICVR
John Canning, Director of Developer Relations, AMD
Ihar Heneralau, Chief Executive Officer, ICVR
Click HERE to download presentation
 
12:05 – 12:20 p.m.
TECH CHECK: How “Drive Chip and Putt” Hits the Green Every Time

Drive Chip and Putt is a free, nationwide youth golf program brought to life through a partnership between the USGA, the PGA of America and Augusta National Golf Club. With requirements including event registration, player and event admin, plus live scoring across digital and analog screens, Drive Chip and Putt is the perfect example of the power of structured content organization and real-time workflows and automation. In this session, you will also see how this same structured data approach has been applied to support other live events at scale for golf and all major sports. Join us to learn how the CMS behind the program powers 450+ annual events that lead to the season-closing tournament finale the week before the Masters Tournament.
Chris Hutson, Principal Product Manager, Brightspot
Click HERE to download presentation
 
12:25 – 12:55 p.m.
The Next Tech Supercycle: What Will It Mean for M&E?

Technology cycles don’t repeat, but they often rhyme. Tech cycles from the transistor to the PC have transformed the business landscape, elevating some players to global dominance while rendering others completely obsolete. What tech will dominate the next era, and how can M&E players harness them to increase revenues and market cap? This session will look at the likely trillion-dollar opportunities and threats in the next decade.
Seth Shapiro, Founder/Managing Partner, Da2: Digital Asset Advisor
Click HERE to download presentation
 

GUERIN C: DATA/LOCALIZATION

 
11:30 a.m. – 12 p.m.
EIDR in Content Provenance and Authenticity

This session sees EIDR’s managing director discussing the various concepts and applications of the EIDR ID in the international supply chain as it relates to content provenance and authenticity. As AI increasingly becomes an agitator for complexity within contracts, and IP rights are being challenged, this session looks at how our supply chain will adapt and adopt identifiers to integrate AI respectfully for all parties.
Hollie Choi, Managing Director, Entertainment ID Registry Association (EIDR)
Click HERE to download presentation
 
12:05 – 12:20 p.m.
AI: Assisted Insights with MicroStrategy One

Learn how AI fused with Business Intelligence can empower the analytical feedback loop to bring more perspectives and understanding to film development and the Media and Entertainment industry. MicroStrategy’s AI + BI platform can enable your creative developments further with ease.
Chris Seven, Senior Associate Sales Engineer, MicroStrategy
Cuong Bui, Principal Sales Engineer, MicroStrategy
Click HERE to download presentation
 
12:25 – 12:55 p.m.
Birds of a Feather: Localization and LMT

This session shares an update on the developments taking place with the Language Metadata Table (LMT). There are now over 310 unique language codes and 50 language groups included in LMT, all approved. Following this update we will discuss the status of the localization industry, how is the industry expected to perform this year, and how will it navigate the continued advancements in voice technologies whilst retaining that human creative element which is so important in retaining the true essence and authenticity of the original. Localised content is responsible for a huge share of the revenues which are generated for a film or TV series and its importance cannot be underestimated. The Content Localisation Council strives to bring this community together on a regular basis to raise awareness and share learnings across the global media and entertainment industry.Join us to learn more about the important work being done and how to get involved!
Moderator: Caroline Baines, Director, Content Localisation Council
Yonah Levenson, Founder & Co-Chair, Language Metadata Table (LMT)
Nicky McBride, Chief Revenue Officer, Iyuno & Vendor Chair, Content Localisation Council
Scott Rose, Chief Technology Officer, VSI & Technical Director, Content Localisation Council
Click HERE to download presentation
 

GUERIN C: WITH@HITS: WORKSHOP/LUNCH

 
1 – 2 p.m.
AI Governance Workshop
This workshop will be a crowd-sourced discussion of the myriad facets of an AI Governance model and how to institute one. Key topics addresses include:
– What do think an AI Governance program objectives should be?
– What goals should the program consider when evaluating projects?
– Who are your major stakeholders whose point of view you should consider?
– What risks or issues might you have to mitigate as part of the AI Governance program?
Join us for a working lunch to learn more!
Iseabail Lane, Board Member, WiTH Foundation
Nina Skorus-Neely, WiTH Foundation Secretary & Industry Advisor, Microsoft
 

ENTERTAINMENT EVOLUTION SYMPOSIUM – AHMANSON BALLROOM

 
2 – 2:15 p.m.
EES Opening Remarks

Nelson Granados, Executive Director, Pepperdine Graziadio Business School Institute for Entertainment, Media, and Sports (IEMS)
Doug Warner, Co-Director, Pepperdine Graziadio Business School Institute for Entertainment, Media, and Sports (IEMS)
Amy Zwagerman, Program Manager, Pepperdine Graziadio Business School Institute for Entertainment, Media, and Sports (IEMS)
 
2:15 – 2:45 p.m.
EES KICKOFF: The Truth is Out There

Our opening session sits down with the creator’s of “The Ankler” to give us their unique perspective on how disrupted our business REALLY is and where we can find our center as Hollywood reacts to the game-changing technologies that are on our doorstep. Our two speakers lead the daily conversation online and have their ear to the ground across so many communities (greenlight, creative, tech, packaging, etc.) and their insights into what the heartbeat of Hollywood is saying are grounded in truth. Join the first session to hear the latest wakeup call for our global M+E industry!
Elaine Low, Reporter, The Ankler
Sean McNulty, Creator & Writer, The WAKEUP, The Ankler
In conversation with: Doug Warner, Co-Director, Pepperdine Graziadio Business School IEMS and Guy Finley, President & CEO, MESA
 

2:45 – 3:15 p.m.
EES OPENING KEYNOTE: AI in the Age of Media Disruption

Step into the mind of an Entertainment CFO and unlock the secrets of AI’s game-changing impact on every aspect of the entertainment business. From safeguarding intellectual property to nurturing talent relationships and optimizing production and marketing, experience firsthand how AI transforms the industry landscape. Join us for a captivating journey where finance meets innovation and discover how AI revolutionizes entertainment finance while unleashing unparalleled creativity and growth potential.